Media & Entertainment

Media & Entertainment companies juggle multiple revenue streams - broadcast, streaming, events, licensing, merchandising and sponsorships. SAP S/4HANA provides a unified digital core to manage these diverse models on a single platform, ensuring seamless coordination between Sales, Marketing, Production, Finance, HR and Procurement. With real-time financial visibility, companies can track budgets, expenses and profitability by program, show, film, or event enabling tighter cost control and more informed decision-making. Automated billing, revenue recognition and royalty management streamline financial operations, ensuring transparency and compliance with complex licensing agreements. From permanent staff to freelancers and technicians, SAP's HR and workforce solutions enable dynamic staffing, payroll, scheduling and compliance tailored to each project. Customer-facing operations are strengthened through integrated sales, marketing and customer data, enabling personalized offers, cross-channel engagement and loyalty-driven experiences. Project management, procurement and approvals are seamlessly integrated, helping reduce delays in production and release schedules. External vendors, talent agencies and service providers can also be managed efficiently while maintaining compliance and cost discipline.

Key SAP Solutions for Media & Entertainment

• SAP S/4HANA – Digital core for financials, procurement, production and project management
• SAP Revenue Accounting & Reporting (RAR) / Royalty Management – Automates complex billing, revenue sharing and royalty calculations
• SAP SuccessFactors – HR systems for managing staff
• SAP Project System (PS) – Tracks costs, resources, timelines and deliverables for productions and events
• SAP Analytics Cloud (SAC) – Provides real-time dashboards, predictive analytics and AI-driven insights

Business Outcomes

• Improved Operational Efficiency Streamlined workflows across Sales, Marketing, Procurement, Finance, HR and Project teams. Better inventory and merchandising insights for retail, media and hospitality units
• Real-Time Financial Insights & Control Instant P&L visibility at show, project, or event level. Faster, more confident decision-making backed by compliance-ready reporting
• Enhanced Customer Experience Seamless ticketing, subscription management and personalized services across streaming platforms, theme parks and live events
• Scalable Growth & Innovation Harness AI, predictive analytics and cloud-native scalability to adapt to new consumer behaviors, digital channels and business models